TEEN SPIRIT
In this advertising campaign the brand Heaven by Marc Jacobs wants to give space to the adolescent spirit of gen z. With a resttless, nostalgic and dreamy tone, we immerse us into the safe place of youth culture: the bedroom. A place symbol of the aesthetics of the ‘90s, where every teenager keeps the most intimate details of their life hidden. Garish and in bad taste, the bedroom describes a maximalist environment in which chaos rules: magazines, vinyls, cds, cables, bags, shoes and worn posters in iridescent colors fill the room in a totally random way, in which everyone young man can see himself reflected in every single object.
Photography Francesca Toci Stylist Francesca Toci Talent Gabriele Cecconi Make-up & Hair Marta Rosselli Set design Francesca Toci
In this advertising campaign the brand Heaven by Marc Jacobs wants to give space to the adolescent spirit of gen z. With a resttless, nostalgic and dreamy tone, we immerse us into the safe place of youth culture: the bedroom. A place symbol of the aesthetics of the ‘90s, where every teenager keeps the most intimate details of their life hidden. Garish and in bad taste, the bedroom describes a maximalist environment in which chaos rules: magazines, vinyls, cds, cables, bags, shoes and worn posters in iridescent colors fill the room in a totally random way, in which everyone young man can see himself reflected in every single object.
Photography Francesca Toci Stylist Francesca Toci Talent Gabriele Cecconi Make-up & Hair Marta Rosselli Set design Francesca Toci